Domain Authority in 2026: The SEO Metric That Still Rules Google
Domain Authority (DA) is not a Google metric. Let that sink in before you read another word. It’s a score created by Moz back in 2004, and later cloned by Ahrefs as DR (Domain Rating) and Semrush as Authority Score. Google doesn’t use it. Google doesn’t even look at it. And yet, in 2026, it’s […]