Signs that your website has been penalized by Google
Drop in <a href="https://www.empresadeserviciosweb.com/mejora-tus-positions-en-buscadores-naturales-con-gpt-3/” title=”Improve your positions in natural search engines with GPT-3″>positions in <a href="https://www.empresadeserviciosweb.com/que-es-seo-y-por-que-es-importante-para-los-sitios-web/" title="What is SEO, its impact on websites and the reasons why it is so important for getting results“>search results
A Google <a href="https://www.empresadeserviciosweb.com/cuanto-tiempo-suele-tardar-en-volver-a-una-clasificacion-normal-despues-de-una-penalizacion-de-panda/" title="How long does it usually take to return to normal ranking after a penalty from Panda?”>penalty can cause your web pages to drop noticeably in organic search results, especially for the keywords <a href="https://www.empresadeserviciosweb.com/que-significado-tienen-las-kpis-en-el-mundo-del-marketing/" title="KPIs in digital marketing: what they are, main indicators and how to use them to boost your business”>main ones in your sector. This happens due to the devaluation that Google applies to your domain during the penalty period. .
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You can <a href="https://www.empresadeserviciosweb.com/guia-completa-como-identify-definir-y-aprovechar-las-palabras-key-para-tu-estrategia-seo/” title=”Complete guide: How to identify, define and leverage keywords for your SEO strategy”>identify this sign by performing regular searches for the most important keywords in your business and analyzing the evolution of your positions week by week. A sharp decline in a short time can be a clear sign.
Little or no history of clicks
When Google penalizes a website, it avoids showing it in the top results and granting it organic clicks. This means that in Google Search Console you will see very few or no organic clicks on your affected web pages.
This can be a late indicator of a penalty, since it will take some time for the absence of clicks to become noticeable. Compare with the previous history and traffic to check whether there has been a drastic drop.
Removal from carousels and in-depth knowledge
Google carousels (those little side boxes with relevant information) and in-depth knowledge cards usually disappear when a website is penalized. Google stops considering your pages as authoritative sources for that type of result.
Regularly check whether your main pages still appear in these formats. If they stop doing so, it can be a warning sign.
Long absence from updates in search
When Google penalizes a website, it stops indexing it and updating its content as frequently. This means that your pages will take longer to appear in Google Search Console Updates again.
If your URLs used to be updated almost daily and now weeks go by without any update, it is likely that you have been penalized. Pay attention to how often Google reloads the content of your site.
Decrease in citations of your website
Citations of your website on other websites are an indicator of relevance and digital authority. If Google has penalized your site, other websites may stop linking to it, which will translate into fewer quality backlinks.
Regularly review the evolution of the number of inbound links to your website, paying special attention to sudden and unusual variations that may indicate a penalty. Google Search Console offers this metric.
Unjustified advances and setbacks in organic positions
When Google penalizes a website, its results usually suffer sudden and inexplicable ups and downs. One day they appear in a good position and the next day they have dropped dozens of places, without your content or SEO techniques having changed.
This erratic and uneven behavior in your website’s visibility can be an early sign that Google has detected something it does not like and has applied a mild penalty.
Fluctuations in mobile behavior
Another sign that Google may have penalized your website is that you experience fluctuations in mobile behavior, such as sudden drops in loading speed on mobile devices or an unexpected decline in mobile performance.
Google increasingly values mobile performance, so if it detects problems that negatively affect the user experience, it may apply a penalty. Review mobile metrics regularly.
Warnings in Google Search Console
<a class="MarkdownLink_linkifiedLink__KxC9G" href="https://search.google.com/search-console/about”>Google Search Console is an excellent tool for detecting possible penalties, since it usually issues warnings when it detects problems on your website that could lead to a sanction.
Pay attention to whether you have recently received notifications about problems such as:
- Duplicate content
- Failures in privacy information
- Poor user experience
- Slow website
- Technical problems
If so, Google may already be considering penalizing your site. React as soon as possible to resolve the errors and avoid a full sanction.
Reduction in traffic quality
When Google penalizes a website, it not only reduces total traffic, but also worsens its quality by giving less visibility to the most profitable keywords.
To detect this, analyze the keywords through which you receive visits and compare the evolution of SEO performance and the value of those visits. If it has declined considerably, it is likely that Google has reduced the distribution of your website for those searches.
The combination of several of these signs in a short time should alert you that something is not going well with your website, and the most advisable thing is to act as soon as possible to solve the problem and avoid a greater penalty. Review your links, content, technique and design with a critical eye to detect possible failures.
I hope What is this expanded text helps you identify whether your website has been penalized by Google and what to do about it. If you have any questions about this or other topics related to positioning, do not hesitate to get in touch. Best of luck!
