Black Hat SEO is a term used to describe search engine optimization (SEO) techniques that violate search engine policies and can have serious consequences for a website’s ranking in search results.

These techniques may include buying links, using hidden keywords, link spamming, and other deceptive practices aimed at artificially improving a website’s ranking in search results.

Although Black Hat SEO can produce short-term results, in the long term it can be very harmful to a business.