Imagine you have a website, and within that site, several pages that deal with the same topic, but with different URLs. For example, a page that can be found at “mysite.com/product-x” and another at “mysite.com/products?product=x”. Although both show the same content, search engines could get confused, as if you had two people with the same name in a group. Now, what happens if a search engine has to decide which one to give more importance to? .
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This is where URL canonicalization and the canonical tag come into play. It’s a secret trick in the world of SEO that, in some way, tells the search engine: “Hey, even though I have several URLs with the same content, this is the one I want you to index and show in the results.”
The canonical tag is like a map that points you to the original, “official” URL, and tells Google and other search engines not to get tangled up with the duplicates, seo-y-por-que-es-importante-para-los-sitios-web/” title=”What is SEO and why is it important for websites” class=”internal-link”>What is this is the only one that counts. But here’s the intriguing part! What would happen if you don’t use this tag? You could end up sharing the love of visits with all those copies, diluting your power and making everything much more complicated for your site’s SEO. Deep down, it’s a way of organizing the chaos and ensuring that the value of your content is concentrated in a single point.
So, if you want to master your page’s SEO, the canonical tag is one of those hidden secrets you should know, but be careful, if you use it wrong, you could be closing the doors to many opportunities…
