let me reveal a little secret of the Google Ads universe, as if we were chatting at a table with a dark coffee and the rain beating against the window. Finding keywords is like unearthing a treasure hidden, but there is an art behind it, it is not just a matter of chance. <a href="https://www.empresadeserviciosweb.com/post/que-options-de-busqueda-nos-permite-el-section-de-palabras-clave-en-google/”>What search options does the keyword section in Google allow us <a href="https://www.empresadeserviciosweb.com/post/que-es-seo-y-por-que-es-important-para-los-sites–web/”>What is SEO and why is it important for Websites <a href="https://www.empresadeserviciosweb.com/post/buscar-palabras-clave-competitors-analisis-seo-herramientas-gratis-semrush/”>How to search for keywords in your competitors .
I recommend you watch this article which is interesting: <a href="https://www.empresadeserviciosweb.com/get to know-a-fondo-el-complejo-mundo-del-seo/” title=”Conoce A Fondo El Complejo Mundo Del SEO” class=”internal-recommendation” target=”_self” rel=”noopener”>Get to Know the Complex World of SEO in Depth.
First, imagine you enter Google’s Keyword Planner. That tool is not just a program, it is like an oracle. You enter an idea, a basic concept, something that circles your mind and pulses in your niche. Let’s say you have an artisanal coffee shop. You type “specialty coffee,” and bam! Suddenly, dozens of keywords unfold before you with the potential to attract curious glances and eager clicks.
But here comes the mysterious part. Not all words are equal. You have to look beyond the numbers. Don’t just look at search volume or competition; look for those strange combinations, like “best coffee near me” or “coffee with hazelnut notes.” Those long keywords, the long tail keywords, are where the real gold lies hidden. Low competition, high impact.
And listen carefully: if you mix that With a pinch of research on your competition, using tools like Semrush or Ahrefs, you can spy on their keywords. It is as if you were deciphering another pirate’s treasure map.
The final trick, and this is where it gets interesting, is to use intuition. Sometimes the Planner won’t give you everything. Think about how you yourself talk, how your customers search, what they type at 2 a.m. when they are on their phone, with their eyes half closed and craving a good coffee.
So, my friend, the secret is there, waiting. Ready to start digging? 😉
