People complicate this to sell you things. Whether it’s GEO, LLMO, quantum SEO… they’re the same old tactics with a new name to charge you more nbsp;. If you want ChatGPT or any AI to recommend you, you have to do three things: make sure it can find you, give it content it can use easily, and appear on the sites it itself consults.
Forget the new acronyms. The game is the same as always, but with another player.
AI doesn’t invent answers. It builds them from the content it finds on the internet, just like Google. If your website is poorly optimized for Google, AI won’t see it either. The concept of “Rank Building” explains it well: it’s no longer just about links, but about appearing in rankings, comparison sites, and directories of trust that AIs use as a source . Your strategy should be that: becoming a reliable source for those listings.
The first thing is that AI can enter your house. If not, you don’t exist.
This is the most critical part and what almost nobody tells you. Many hosting providers block AI bots by default to save resources. If OpenAI’s bot (GPTBot) or Bing’s can’t crawl your site, it’s as if you had a store with the shutters down . You have to check it and fix it.
- Configure your
robots.txt: Add specific rules to allow access toGPTBotandOAI-SearchBot. - Verify on Bing: Since ChatGPT uses Bing to search in real time, it’s mandatory to register and verify your site in Bing Webmaster Tools . It’s more important than ever.
- Check your server: Talk to your hosting provider or your webmaster to make sure they aren’t blocking these bots from the firewall .
Your content must speak the machine’s language.
Not just any text will do. AI prioritizes clear, structured information that answers questions directly.
- Structure for machines: Use headings (H1, H2), bulleted and numbered lists, and Frequently Asked Questions (FAQ) sections. Answer complete questions a customer would ask, like “What is the best [your service] in [your city]?” .
- Use structured data (Schema): This tells AI exactly what each part of your content means (a product, a price, a review). It’s like putting clear labels in a library .
- Natural language, but precise: Write for people, but avoid overly promotional or flowery language. AI values usefulness and neutrality .
Don’t work to appear in AI. Work to appear in ITS sources.
This is the most important mindset shift. Instead of obsessing over ranking a page of your own, seek to appear on the sites that AI already considers authorized.
- Identify the key directories: Search on Google and Bing for phrases like “best [your sector] in [your city]”. The sites that come up (comparison sites, directories like ProntoPro, industry associations) are the ones that feed AI . Contact them to get included.
- Create your own relevant comparison: If you’re an expert, publish an honest guide on your blog like “The 10 best [something related to your sector]”. If it’s well done and useful, it can become a source for others and for AI .
- Build external trust signals: Reviews on Google Business Profile, mentions in local press, participation in associations. All of that adds points toward being considered a solid option .
Change your approach
| Stop… | Start… |
|---|---|
| Looking for shortcuts with new strategy names (GEO, LLMO) . | Improving your basic SEO and useful content, which is what really works . |
| Assuming Google is everything. | Prioritizing Bing Webmaster Tools and Bing Places . |
| Blocking bots without knowing it. | Verifying that GPTBot and others can crawl your site . |
| Writing only to sell. | Creating content that answers questions clearly, using FAQs and lists . |
| Thinking only about your website. | Actively seeking to appear in directories and comparison sites in your sector . |
In the end, it’s not magic. It’s doing the groundwork well and understanding that there’s now another important “client” who will read your content: an algorithm that looks for clear facts, structure, and reputation. If you focus on that, the recommendations will come.