Uncle… I don’t even know where to start. This is long, but if you’re thinking about throwing money into Facebook ads, READ IT to the end because it can save your wallet and a few headaches 😅
I recommend you check out this article, it’s interesting: Google Sandbox: What It Is and How It Affects Your New Domains in SEO.
A few months ago I said: “whoa, I’m going to launch my little online shop, get rich, throw 50€ at Facebook and off we go” 🚀💼
HAHAHA. No.
Here’s what happened:
Day 1 – The excitement
I grab my nice design, upload some top photos I’d taken with my phone (with the dog in the background and everything, very ‘natural’ 🙈), write something like “Don’t miss this offer!” and… boom! I hit that blue “Boost post” button.
I could already picture myself in Ibiza selling from my phone 🏝️📲
Day 2 – The void
3 clicks.
1 like (from my cousin).
0 sales.
48.72€ less in my account.
Friends, the reality check hurt 😮💨
Day 3 – The rage
I lost it. I went into the ads manager (that panel that looks like NASA), and I said: “What the hell am I doing wrong?”
Spoiler: EVERYTHING.
And that’s where my odyssey began. I watched 10 videos, read 50 posts, tried things… and I started to understand the game. Here’s what I learned the hard way:
🎯 If you don’t know what you want, Facebook knows even less
That whole “let’s see if someone buys” thing doesn’t work. NO!
You have to choose an objective as if your life depended on it: traffic, leads, conversions… they’re not the same. I chose “likes” and of course, my aunt liked it.
👉 Lesson: if you want sales, choose “conversions”, period.
🎯🕵️ Segment like you’re a hacker
At first I put: “Ages 18 to 65, all of Spain, all interests.”
I mean, Facebook didn’t know whether to show my ad to a 19-year-old gamer or a lady who grows aloe vera 🌱😂
Then I started doing weird segmentations. Like:
“People who follow design pages + have an iPhone + have visited online stores recently.”
And that’s when the magic started 🪄
🎬 The ad has to scream: HEY, YOU!
No plain text, no generic stock photo. People scroll past 200 ads a day. If yours doesn’t stand out in 1 second, goodbye 👋
One of my best ads was a homemade video shot vertically, with background music, my cat knocking over a box with the product, and me saying:
“If my cat doesn’t like it, I’ll return it. But spoiler: he loved it.”
🤣
That ad sold more than all the previous ones combined.
💰 Spend little, but wisely
Before, I was throwing 20€/day around like it was raining money.
Now I test with 5€/day, several different ads. The one that does well, I scale it. The one that doesn’t… I bury it.
👉 Sometimes the ad you least expect is the one that kills it. Don’t fall in love with your ideas. Fall in love with the data 💹
📉 Don’t stare at the numbers just to stare
The classic: you spend all day in the panel looking at clicks, impressions, CTR… and you don’t even know what you’re looking at.
I focus on only 3 things:
- How many people click?
- How many buy?
- How much does each sale cost me?
The rest is noise. If something doesn’t sell, change it. Period.
🔥 Last lesson (the heaviest one)
Your ads don’t have to be perfect.
They have to be real.
They have to have soul.
Don’t sell like a company. Sell like you. Tell your story. Put a face on it, put emotion into it, put madness into it if you have to.
People buy from people. And if you show yourself authentically, you connect.
Current result:
🔹 Profitable campaigns.
🔹 Clients who message me privately to congratulate me.
🔹 Daily sales WITHOUT having to beg.
🔹 And above all… I don’t feel like a clown in front of the blue button 🤡
And if you’ve read this far… thank you, truly.
I swear that if it worked for me, it can work for you too.
Just don’t trust the “gurus”. Do it your way, but with your head on straight 🧠
(FAQ) about managing ads in Facebook Ads and Facebook Business
What is Facebook Ads Manager?
Facebook Ads Manager is a tool that allows advertisers to create, manage and monitor advertising campaigns on Facebook and Instagram. It offers advanced targeting, analytics and ad configuration options, which help optimize the results of your campaigns.
- How can I set up ads on Facebook?
To set up your ads on Facebook, you first need to access Facebook Ads Manager. Then, choose the campaign objective, define your target audience, set a budget and create the visual content. Finally, review and publish your ads.
- What is ad targeting on Facebook?
Ad targeting on Facebook allows you to define your ideal audience based on characteristics such as age, gender, interests, location, behaviors and more. This option lets you reach the right people with your message.
- How does the bidding system work in Facebook Ads?
The bidding system in Facebook Ads determines how your budget is distributed among the different advertisers. Facebook uses auctions to decide which ads are shown, based on the bid, the ad quality and the campaign objective.
- Do you need a Facebook page to create ads?
Yes, to create Facebook ads, you need to have a Facebook page. Ads are associated with the page so that users can interact with your business directly from them.
- How can I run Instagram ads from Facebook Ads Manager?
To run Instagram ads from Facebook Ads Manager, you just need to link your Instagram account to your Facebook page. Then, you can select Instagram as a placement when you set up your ads.
- What types of ads can I create on Facebook?
On Facebook, you can create various types of ads, such as image, video, carousel, slideshow, collection, stories ads and more, depending on your advertising objectives.
- How can I optimize my Facebook ads to get better results?
To optimize your Facebook ads, it’s essential to monitor performance metrics, run A/B tests to evaluate different creatives and adjust ad targeting based on the results obtained.
- How can I analyze the performance of my Facebook ads?
You can use the Facebook Ads Manager reporting tool to analyze key metrics such as clicks, conversions, impressions, CPC (cost per click), CPM (cost per thousand impressions), and more.
- What is the Facebook Ad Library?
The Facebook Ad Library is a public tool where you can view all active ads on the platform, including political ads, which allows you to research the advertising strategies of other brands.
- How can I tell if my ads are reaching the right audience?
You can review the ad targeting reports in Facebook Ads Manager. Here you can see if your target audience is engaging with your ads and if they are achieving the expected results.
- Is it advisable to use Facebook’s automatic ads?
Facebook Ads automatic ads can be useful if you are new to digital advertising, since Facebook will automatically adjust your budget and ad targeting to maximize results.
- What budget should I allocate to my Facebook ads?
The budget for your advertising campaigns depends on your goals. You can start with a low budget and adjust it as you evaluate the performance of your ads. Facebook allows you to set daily or lifetime budgets.
- How can I create an effective Facebook ads campaign?
An effective Facebook ads campaign is based on a proper Facebook advertising strategy, precise targeting, the creation of engaging content, and the appropriate use of campaign objectives. It is always important to test and adjust based on the results.
- What is digital advertising on Facebook?
Digital advertising on Facebook refers to the ads displayed on the Facebook and Instagram platforms, designed to reach a specific audience through advanced ad targeting and personalization techniques.
- What is the campaign objective in Facebook Ads?
The campaign objective in Facebook Ads defines the purpose of your ads, such as increasing traffic to your website, generating conversions, improving brand awareness, or increasing engagement on your posts.
- What does “reach” mean in Facebook ads?
Reach in Facebook ads refers to the number of unique people who have seen your ads. It is a key metric for measuring the visibility of your advertising campaigns.
- How can I use Facebook ads tutorials to improve my campaigns?
Facebook ads tutorials are designed to guide you step by step through the creation, management, and optimization of your ads. By following them, you can learn to use Facebook Business tools effectively.
- What is Facebook Business help?
Facebook Business help offers resources and support to advertisers to resolve questions, optimize campaigns, understand metrics, and learn how to use Facebook Ads Manager tools.
- Can I create ads without prior experience in digital marketing?
Yes, the Facebook Ads platform is designed to be easy to use, even for those with no experience in digital marketing. With the right tools and some Facebook tutorials, anyone can start creating effective ads.
