Learn how to create links internal in WordPress, HTML anchors, and links between pages. Complete step-by-step guide without technical jargon.
Internal links WordPress: the trick that improves your ranking without you noticing
Internal links in WordPress not only serve to guide the reader, they are also a key signal for Google. When a well-thought-out link network is built, the most important pages receive more authority and appear earlier in search results.
A common mistake is linking randomly without strategy. The recommended approach is to identify the pillar pages —for example, services, categories, or the most comprehensive posts— and direct traffic toward them with natural anchor texts.
Another good practice is to avoid overloading a single post with dozens of links. Naturalness is what differentiates a well-optimized blog from one that looks manipulated.
So-called “jumps” are perfect for long pages, such as guides or tutorials. In WordPress with Elementor, they are easily configured to take the reader directly to the section they need.
This improves the experience user experience and reduces the bounce rate, since the person finds the answer without wasting time scrolling.
The ideal approach is to combine a table of contents at the beginning with these internal anchors. This way, instead of losing readers, you get them to spend more time on your content.
Additionally, link jumps in Elementor help highlight your authority because they show that you think about usability, not just filling up text.
How to create a link in WordPress without breaking the aesthetics of your website
Creating a link in WordPress is simple, but doing it well requires attention. You just need to select the text, click the hyperlink icon, and paste the URL.
What makes the difference is choosing natural anchor texts. Instead of writing “click here,” it is better to use descriptive phrases like “complete SEO guide in WordPress.” This improves both accessibility and ranking.
An advanced tip is to open external links in a new tab. This way, you keep the reader on your site while they access extra information.
HTML anchor WordPress: the forgotten tool that multiplies clarity
An HTML anchor in WordPress allows you to assign a unique identifier to a section. This makes it easier for the visitor to go directly to the content they are looking for.
This system is particularly useful in technical or digital marketing blogs, where guides often exceed 3,000 words. Instead of overwhelming the user, they are given a navigable experience.
When combined with a floating menu or table of contents, the HTML anchor transforms an extensive page into an attractive and dynamic resource.
WordPress anchor: how to make the most of it without complicated plugins
Many think that anchors in WordPress require additional installations, but in reality they can be created from the editor itself.
The advantage of anchors is that they do not depend on external links: everything stays within the same page or domain. This strengthens the web architecture and improves navigation.
Another point in their favor is that anchors are well understood by screen readers, which provides accessibility and earns extra SEO points.
How to link pages in WordPress strategically
Linking pages in WordPress is more than joining URLs. It is designing a content network where each page boosts another.
A good example is connecting blog articles with service pages. This way, whoever searches for free information ends up discovering the main offering.
If done in a planned manner, internal links reduce unnecessary clicks and turn your website into a coherent map.
Hyperlink Word: what many forget when working with documents
Although the main focus is WordPress, it does not hurt to remember the value of a hyperlink in Word. Often the texts that are later uploaded to the web start in documents of this type.
A hyperlink in Word is useful for preliminary tests, especially for teams that collaborate offline. Once migrated to the CMS, the same link structures can be replicated.
This small habit prevents writing errors and ensures that links are tested before publishing them online.
❓ Frequently asked questions about links in WordPress
What is the difference between an internal and an external link in WordPress?
An internal link connects two pages within the same website, while an external link directs the user to another page outside your domain. Both are useful, but internal ones help SEO more because they strengthen the site’s internal structure.
How to create a table of contents with anchors in WordPress?
You can use HTML anchors by assigning an ID to each section of the text. Then, in the menu or table of contents, you place links that point to those IDs. In Elementor and in the WordPress block editor, this feature is built in.
Is it advisable to use too many links in a WordPress article?
No. The ideal approach is to prioritize quality over quantity. Too many links can confuse the reader and dilute the page’s authority. Google also interprets it as an attempt at manipulation.
What happens if I change the URL of a page that is already linked?
If you modify the URL, all the links that pointed to that page will break. The solution is to create a 301 redirect from the old URL to the new one, so as not to lose traffic or authority.
Do anchors in WordPress help SEO?
Indirectly, yes. Anchors improve the user experience by making navigation easier. Google values positively that the reader quickly finds what they are looking for, which reduces the bounce rate and increases time on page.
