Google Trends: The Free Tool That Tells You What to Sell in 2026 If you sell online—whether on Facebook, WhatsApp, or even at the flea market—you know that guessing what to sell is a losing game. I used to waste money on products nobody wanted. Then I discovered Google Trends, a free tool from Google […]
Most people treat a market study like homework: a long, boring report nobody reads. That’s backwards. In 2026, a market study is the cheapest insurance policy you can buy before burning cash on a product nobody asked for. I’ve seen founders spend €15,000 on a website and €0 on talking to ten real customers. Guess […]
Most brands lose the category battle before they even launch. Not because their product is bad, but because they never decided what game they were playing. Category positioning isn’t a tagline exercise. It’s a decision about which mental shelf you want to sit on in your customer’s head — and which competitors you’re forcing them […]
Let’s cut the crap: if you’re here, it’s because your product is probably invisible in a sea of sameness. You’ve got a good product, maybe even great, but the market doesn’t give a damn yet. The problem isn’t your product; it’s how you’re positioning it. And no, throwing money at ads without a strategy is […]
