You used to be able to buy a domain directly from Google. That was Google Domains, launched back in 2015. It was simple, clean, and integrated with everything Google. But here’s the kicker: in June 2023, Google announced it was selling Google Domains to Squarespace. The deal closed in September 2023, and since then, new domain registrations through Google Domains are no longer possible. So if you’re asking can you buy a domain on Google in 2026, the short answer is no. Not directly from Google, anyway.
But hold on, don’t close this tab yet. There’s still a way to get a domain that feels Google-ish, and I’ll walk you through it. Plus, I’ll tell you what to do instead, because the domain game has changed, and you need to know where to put your money.
What Happened to Google Domains?
Google Domains was a decent service. It had transparent pricing, free privacy protection, and seamless integration with Google Workspace. But Google decided it wasn’t worth the hassle. They sold the whole thing to Squarespace for a reported $180 million. Existing customers were migrated over, and Squarespace became the official registrar for those domains. So if you had a domain with Google Domains, you’re now a Squarespace customer whether you like it or not.
For new buyers, Google Domains is a ghost. You can’t register a new domain there. The website redirects to Squarespace. So the question can you buy a domain on Google is now a history lesson. But that doesn’t mean you can’t use Google’s ecosystem for your domain needs. You just have to go through a different route.
Can You Still Buy a Domain Through Google Workspace?
When you sign up for Google Workspace, Google offers to sell you a domain as part of the package. But guess what? They don’t actually sell it themselves. They partner with third-party registrars like Squarespace, GoDaddy, or Namecheap. So you’re not buying from Google; you’re buying from a partner. Google just facilitates the process. It’s a convenient option if you want everything under one roof, but it’s not the same as the old Google Domains.
If you already have a Google Workspace account and need a domain, you can purchase one during signup. But for existing accounts, you’ll have to buy a domain elsewhere and then connect it to Google Workspace. It’s a bit of a hassle, but it works.
Where Should You Buy a Domain in 2026?
Since Google is out of the picture, you need a reliable registrar. Here are the top contenders:
- Squarespace Domains (formerly Google Domains): If you want continuity, this is your best bet. They’ve kept the same interface and pricing for now. Plus, they bundle domains with website building tools.
- Namecheap: Known for cheap domains and free WHOIS privacy. Great for budget-conscious buyers.
- Cloudflare Registrar: At-cost pricing with no markup. Ideal if you’re tech-savvy and use Cloudflare for DNS.
- GoDaddy: The big name, but often overpriced and upsell-heavy. Only if you need hand-holding.
My pick? For most people, Namecheap or Cloudflare. They’re straightforward, affordable, and don’t try to nickel-and-dime you. Squarespace is fine if you’re already in their ecosystem, but their renewal prices can creep up.
How to Buy a Domain on Google (Sort Of)
If you insist on going through Google, here’s the workaround. First, buy a domain from any registrar. Then, set up Google Workspace and connect your domain. You’ll need to verify ownership by adding a TXT record to your DNS settings. It’s not hard, but it’s not the one-click experience Google Domains used to offer. Alternatively, when you sign up for Google Workspace, you can buy a domain during the process. Google will set it up for you through their partner. But you’re still paying a third party.
So technically, you can buy a domain with Google, but not from Google. It’s a subtle but important distinction.
Why You Might Want to Avoid Google for Domains Anyway
Even if Google still sold domains, I’d argue you should think twice. Google is a giant, and when they decide to shut down a service (remember Google Reader, Google+, Stadia?), they don’t hesitate. They sold Google Domains because it wasn’t core to their business. Do you want your domain—your digital identity—subject to the whims of a tech giant? I don’t. I’d rather have my domain with a registrar that focuses on domains. That way, I know they’ll stick around.
Plus, Google’s domain pricing wasn’t always the cheapest. They charged around $12 for a .com, which is competitive, but not the best. And their renewal prices were the same, which is good. But other registrars offer better deals, especially for the first year.
What About SEO and Domains?
Your domain name still matters for SEO, but not as much as it used to. Exact-match domains (like bestshoes.com) can give you a slight edge, but only if you have quality content. Google’s algorithm is smart enough to see through keyword-stuffed domains. What really matters is your brand, your content, and your backlinks. So don’t obsess over getting the perfect domain with the exact keyword. Pick something memorable and brandable. You can always use subdirectories or pages to target keywords.
And no, buying a domain from Google doesn’t give you any SEO advantage. Google doesn’t play favorites with registrars. So don’t fall for that myth.
Step-by-Step: How to Buy a Domain and Connect It to Google
Alright, let’s get practical. Here’s how to buy a domain and hook it up to Google services in 2026:
- Choose a registrar (Namecheap, Cloudflare, Squarespace, etc.).
- Search for your desired domain name. Use variations if the .com is taken.
- Purchase the domain. Enable WHOIS privacy if it’s not free (most registrars offer it free now).
- Set up DNS. You can use your registrar’s DNS or point to Google Cloud DNS if you’re advanced.
- Sign up for Google Workspace. During signup, enter your domain. Google will give you a verification code.
- Add the verification code to your DNS as a TXT record.
- Once verified, set up MX records for Gmail. Google will provide the details.
- Wait for propagation (usually a few hours). Then you’re good to go.
It’s a bit of work, but it’s a one-time thing. After that, you can manage everything from the Google Admin console.
The Bottom Line
So, can you buy a domain on Google? Not anymore. Google Domains is dead, and Google now relies on partners. You can still get a domain through Google Workspace, but you’re buying from a third party. If you want a domain, go to a dedicated registrar. You’ll get better prices, better support, and more control. Don’t let nostalgia for Google Domains cloud your judgment. The web moves fast, and so should you.
Now, go grab that domain. Your digital empire awaits.
